Alcohol and NoLo advertising exposure in France: current trends and challenges
Alcohol marketing has a proven a major impact on consumption. In France, the Evin law regulates alcohol advertising, limiting the authorized content and media (e.g. TV ban). Following a first study on the 2018-2020 period, a new analysis is conducted to quantify advertising inves
Alcohol marketing has a proven a major impact on consumption. In France, the Evin law regulates alcohol advertising, limiting the authorized content and media (e.g. TV ban). Following a first study on the 2018-2020 period, a new analysis is conducted to quantify advertising investments for alcoholic (AAI) and no/low-alcohol beverages (NoLoAI), as well as the population exposure in France for 2021–2024.
8th Global alcohol policy conference, Rio de Janeiro, 8-10 avril 2026
Auteur(s) : Quatremère Guillemette, Guignard Romain, Nguyen-Thanh Viêt
Année de publication : 2026
Format/Durée : diaporama, 10 slides
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Source.
Santé publique France — Santé publique France, sous licence ouverte 2.0
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